the role of perceptions of organizational virtuousness and affective well-being on affective commitment to case of: insurance companies’ employees thorough tehran)

this article looks into the relationship between perceptions of organizational virtuousness (ov), affective well–being (awb), and affective commitment (ac), in insurance companies operating in tehran. using cochran formula, number of samples required to collect research data was estimated to be 196. to access this amount of sample, 20 insurance companies in tehran were selected using random cluster sampling method and about 20 questionnaires were distributed to each company. finally 212 questionnaires were returned and used to test research hypotheses. findings from structural equation modeling method that was analyzed with the aim of lisrel software imply that perceptions of ov predict ac both directly and through the mediating role of awb while the most relationship in this research model exists between ov and ac, and the least relationship is between ov and ac. the study suggests that fostering organizational virtuousness (e.g. interpersonal respect, and creating a context in which combining high standards of performance with a culture of forgiveness and learning from mistakes) improves employees' awb and promotes a more committed workforce.